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đ Turning enterprise data into revenue without losing control
Data Monetization Risks, AI ROI Remains Low, New CIOs at EsteÌe Lauder and Smoothie King


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Welcome to this weekâs edition of CIOsurge!
This week:
Data monetization tops CIO priorities, but governance and legal risks must be addressed from the start.
Nearly two-thirds of AI projects deliver under 50% ROI, with few reaching full deployment, according to CDW.
Estée Lauder and Smoothie King name new CIOs to lead ambitious tech and data transformation efforts.
Letâs make this week a game-changer.
Stay sharp. Stay ahead.
đ Turning enterprise data into revenue without losing control
Monetizing enterprise data is now the top driver of IT investment, according to the 2025 State of the CIO survey. Experts recommend treating data like a productâstarting with clear market use cases and rigorous governance. Actionable, unique datasets can drive meaningful revenue, but security, compliance, and productization risks must be carefully managed to avoid legal and reputational fallout.
Weâre sitting on mountains of data, but the real challenge is extracting value without introducing risk. The days of data lakes just âexistingâ are overânow itâs about operationalizing and monetizing the right slices of that data responsibly. That starts with defining what problems your data solves and ensuring itâs packaged with compliance baked in.
If your data monetization strategy doesnât involve security and legal teams from day one, itâs dead on arrival. CIOs should lead the charge by pushing for cross-functional revenue models, embedded analytics, and Data-as-a-Service offeringsâbut always with controls that prevent shadow pipelines or consent violations. Monetization is only smart if itâs sustainable.
- Zack Tembi
đ€ AI deployment stalls as ROI stays out of reach
According to CDW, nearly two-thirds of surveyed IT leaders reported less than 50% ROI on their AI projects, and fewer than 2% broke even. Despite widespread AI experimentation, only about one-third of top-priority initiatives reached full deployment. Unfit data, unclear use cases, and market confusion continue to slow progress, even as long-term optimism remains high.
Weâve all seen the AI hype cycle play out across vendors and boardroomsâbut real ROI? Thatâs still rare. The problem isnât lack of effort; itâs poor foundations. Without clean data, skilled staff, and realistic expectations, scaling AI is more science experiment than transformation strategy.
The takeaway for CIOs is clear: we canât treat AI like a plug-and-play cost cutter. Itâs a lifecycle challenge that demands governance, cross-functional buy-in, and a tight feedback loop on value creation. Until thatâs in place, most projects wonât get past pilotâor justify the spend.
- Zack Tembi
đŹ Zack's Take

đ€ Accessible Networking: Opening Doors for Future Leaders
One thing I've consistently seen missing from traditional executive networking groups is opennessâthey tend to be exclusive, costly, and difficult to break into. It never sat right with me that you should need to pay thousands of dollars just to engage with your peers or find mentorship. That's why I'm passionate about creating an open ecosystem at CIO Surge.
This openness isnât just altruismâit's practical. I regularly learn from conversations with individual contributors facing frontline challenges, not just fellow C-level executives. The insight gained from these diverse interactions is invaluable for understanding market dynamics and emerging threats.
By cultivating a genuinely inclusive network, we provide opportunities for everyone involvedâwhether itâs an aspiring CIO meeting senior leadership, or seasoned executives gaining fresh perspectives from those on the ground. Accessibility isnât just a nice-to-have; itâs essential to growing resilient, innovative leadership.
đïž At A Glance

đĄ CIO Spotlights
Estée Lauder taps Brian Franz to lead tech and data transformation
Former State Street CIO Brian Franz joins Estée Lauder as its first chief technology, data, and analytics officer, succeeding outgoing CIO Michael Smith.
Franz will oversee enterprise data, AI, and IT modernization as part of EstĂ©e Lauderâs largest tech transformation to date.
CEO StĂ©phane de La Faverie cites Franzâs experience as key to executing the companyâs "Beauty Reimagined" strategy.
Sprinklr hires Sanjay Macwan to bolster tech and security leadership
Jyoti Lynch steps in as CIO at Smoothie King, bringing 25+ years of tech and franchise experience to boost innovation and guest experience.
Lynch aims to use AI and digital tools to streamline franchise operations and drive brand visibility.
CEO Wan Kim praised her leadership, calling her a key driver of the brandâs next phase of tech-forward growth.